Federal · Award history
Tourism Australia — contracts awarded and suppliers
AskTender holds 128 contract awards published by Tourism Australia, spanning October 2021 to September 2026. Together they are worth $718.7M. The named suppliers, contract values and award dates are all below. Contracts here typically run about 35 months.
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Tourism Australia at a glance
128
contracts awarded
$718.7M
total contract value
102
different suppliers used
October 2021 → September 2026
award history covered
Median contract value is $905k; the largest single award is $311.3M.
Who supplies Tourism Australia?
The 20 suppliers below account for the largest share of Tourism Australia's contract spend on record. If you are bidding into this agency, these are your incumbents.
| Supplier | Contracts | Total value |
|---|---|---|
| Universal McCann | 1 | $311.3M |
| zenith media a division of publicis media australia pty ltd | 1 | $189.0M |
| Accenture Australia Pty Ltd | 1 | $38.9M |
| expertise events pty ltd | 2 | $12.4M |
| Department of Foreign Affairs and Trade (DFAT) | 2 | $10.6M |
| Fifty-Five Five Pty Ltd | 3 | $5.8M |
| adobe systems pty ltd | 3 | $5.5M |
| elevations exhibition design ltd | 1 | $4.6M |
| bre hh property owner llc | 1 | $4.6M |
| mmgy global llc | 3 | $4.5M |
| advanced realty private limited | 2 | $3.4M |
| uol property investments pte ltd | 2 | $3.4M |
| sitecore australia pty ltd | 1 | $3.3M |
| the star entertainment qld limited | 3 | $3.2M |
| DATA#3 LIMITED. DATA 3 GROUP | 2 | $3.1M |
| poem group pty ltd | 1 | $2.9M |
| lionbridge technologies llc | 1 | $2.9M |
| shanghai wanning cultural and creative industry development co ltd | 1 | $2.8M |
| turner public relations inc | 1 | $2.7M |
| one green bean limited | 1 | $2.5M |
Largest contracts awarded by Tourism Australia
| Contract | Value | Awarded | Source |
|---|---|---|---|
| Global media services | $311.3M | 12 October 2021 | notice → |
| Global Media Services | $189.0M | 25 June 2026 | notice → |
| Creative and digital services across 15 markets. | $38.9M | 9 July 2024 | notice → |
| Office Lease - Sydney, Australia | $20.0M | 28 January 2022 | notice → |
| Office Lease - London, United Kingdom | $9.6M | 4 February 2022 | notice → |
| ATE 2022 - 2026 Exhibition Management Services | $6.8M | 6 March 2025 | notice → |
| ATE 27-31 Exhibition Management Services | $5.5M | 10 June 2026 | notice → |
| Event stand build | $4.6M | 11 June 2024 | notice → |
| Office Lease for TA USA Office in Los Angeles | $4.6M | 10 December 2024 | notice → |
| Consumer Demand Research services | $4.3M | 10 July 2023 | notice → |
| Website Content Management Systtem - SaaS | $3.3M | 10 June 2026 | notice → |
| Public Relations Services - Australia, New Zealand and Business Events Australia | $2.9M | 18 August 2022 | notice → |
| Translation and Transcreation Services | $2.9M | 13 December 2021 | notice → |
| Tourism Australia Shanghai Office Lease | $2.8M | 6 August 2024 | notice → |
| Adobe Platforms to support digital infastructure. Extended in 2026 for 1 year of addditional services. | $2.7M | 9 June 2025 | notice → |
| Public Relations Services in North America | $2.7M | 12 August 2022 | notice → |
| Microsoft Licenses VSA6 | $2.6M | 2 September 2026 | notice → |
| Public Relations Services - United Kingdom | $2.5M | 8 March 2022 | notice → |
| Australia Marketplace North America - EMC | $2.4M | 11 March 2023 | notice → |
| Public Relations Services - Japan | $2.3M | 25 August 2022 | notice → |
| Adobe Experience Manager - Cloud Migration | $2.3M | 14 April 2022 | notice → |
| South Korea Trade Representation for Tourism Australia to the travel industry and Australian government bodies, travel distribution and partnerships, provision of market intelligence, and running of Tourism Australia's Aussie Specialist Program in South Korea. | $2.3M | 27 March 2023 | notice → |
| Search engine management and optimisation in China | $2.3M | 12 October 2021 | notice → |
| Sponsorship of Sunburnt Country Exhibition | $2.2M | 2 February 2022 | notice → |
| Mumbai Office Lease | $2.1M | 17 July 2025 | notice → |
Tourism Australia contract activity by year
| Year | Contracts | Value |
|---|---|---|
| 2021 | 13 | $323.3M |
| 2022 | 31 | $66.0M |
| 2023 | 18 | $24.8M |
| 2024 | 20 | $63.5M |
| 2025 | 31 | $31.6M |
| 2026 | 15 | $209.6M |
How long Tourism Australia contracts run
Of the 128 Tourism Australia contracts that publish both a start and an end date, the typical term is 35 months. The shortest runs 0 months and the longest 188 months. 93 of them run beyond a single year, so incumbents are locked in for some time once they win.
35
median months
0
shortest term
188
longest term
93
run over a year
Based on the 128 contracts with published start and end dates.
Find live Federal opportunities
Past awards tell you who wins. Open tenders tell you what to bid on next.
Frequently asked questions
Who are Tourism Australia's biggest suppliers?+
Across the 128 contracts we hold, the largest supplier by value is Universal McCann with 1 contracts worth $311.3M. In total 102 different suppliers have won work with Tourism Australia.
How much does Tourism Australia spend on contracts?+
The 128 awards we hold total $718.7M, covering October 2021 to September 2026. The median contract is $905k and the largest single award is $311.3M.
How long do Tourism Australia contracts run?+
Of the 128 contracts that publish both a start and an end date, the typical term is 35 months, ranging from 0 to 188 months. 93 of them run beyond a single year.
How do I find Tourism Australia tenders before they close?+
Connect AskTender to ChatGPT or Claude and ask for open tenders from Tourism Australia. New notices appear within 15 minutes of publishing, so you see them while there is still time to bid rather than after the award is announced.
Where does this Tourism Australia award data come from?+
Every figure on this page is taken from official government contract award notices, published by the buying agency itself. We link to the source notice for each contract listed. The data covers October 2021 to September 2026.
Other Federal government buyers
Agencies in the same jurisdiction as Tourism Australia, with their contract volumes on record. Worth checking if you are already qualified to supply here.
Workplace Gender Equality Agency
244 contracts · $18.5M
Tertiary Education Quality and Standards Agency
402 contracts · $55.6M
Administrative Appeals Tribunal
625 contracts · $78.3M
Sydney Harbour Federation Trust
19 contracts · $67.0M
Administrative Review Tribunal
574 contracts · $266.9M
Sport Integrity Australia
636 contracts · $62.5M
Aged Care Quality and Safety Commission
2,669 contracts · $751.1M
Services Australia
9,688 contracts · $12.4B
Browse all government buyers → · Browse all government suppliers → · All award data →
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