Federal · Award history

Tourism Australia — contracts awarded and suppliers

AskTender holds 128 contract awards published by Tourism Australia, spanning October 2021 to September 2026. Together they are worth $718.7M. The named suppliers, contract values and award dates are all below. Contracts here typically run about 35 months.

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Tourism Australia at a glance

128

contracts awarded

$718.7M

total contract value

102

different suppliers used

October 2021September 2026

award history covered

Median contract value is $905k; the largest single award is $311.3M.

Who supplies Tourism Australia?

The 20 suppliers below account for the largest share of Tourism Australia's contract spend on record. If you are bidding into this agency, these are your incumbents.

Supplier Contracts Total value
Universal McCann 1 $311.3M
zenith media a division of publicis media australia pty ltd 1 $189.0M
Accenture Australia Pty Ltd 1 $38.9M
expertise events pty ltd 2 $12.4M
Department of Foreign Affairs and Trade (DFAT) 2 $10.6M
Fifty-Five Five Pty Ltd 3 $5.8M
adobe systems pty ltd 3 $5.5M
elevations exhibition design ltd 1 $4.6M
bre hh property owner llc 1 $4.6M
mmgy global llc 3 $4.5M
advanced realty private limited 2 $3.4M
uol property investments pte ltd 2 $3.4M
sitecore australia pty ltd 1 $3.3M
the star entertainment qld limited 3 $3.2M
DATA#3 LIMITED. DATA 3 GROUP 2 $3.1M
poem group pty ltd 1 $2.9M
lionbridge technologies llc 1 $2.9M
shanghai wanning cultural and creative industry development co ltd 1 $2.8M
turner public relations inc 1 $2.7M
one green bean limited 1 $2.5M

Browse all government suppliers →

Largest contracts awarded by Tourism Australia

Contract Value Awarded Source
Global media services $311.3M 12 October 2021 notice →
Global Media Services $189.0M 25 June 2026 notice →
Creative and digital services across 15 markets.     $38.9M 9 July 2024 notice →
Office Lease - Sydney, Australia $20.0M 28 January 2022 notice →
Office Lease - London, United Kingdom $9.6M 4 February 2022 notice →
ATE 2022 - 2026 Exhibition Management Services $6.8M 6 March 2025 notice →
ATE 27-31 Exhibition Management Services $5.5M 10 June 2026 notice →
Event stand build $4.6M 11 June 2024 notice →
Office Lease for TA USA Office in Los Angeles $4.6M 10 December 2024 notice →
Consumer Demand Research services $4.3M 10 July 2023 notice →
Website Content Management Systtem - SaaS $3.3M 10 June 2026 notice →
Public Relations Services - Australia, New Zealand and Business Events Australia $2.9M 18 August 2022 notice →
Translation and Transcreation Services $2.9M 13 December 2021 notice →
Tourism Australia Shanghai Office Lease $2.8M 6 August 2024 notice →
Adobe Platforms to support digital infastructure. Extended in 2026 for 1 year of addditional services.  $2.7M 9 June 2025 notice →
Public Relations Services in North America $2.7M 12 August 2022 notice →
Microsoft Licenses VSA6 $2.6M 2 September 2026 notice →
Public Relations Services - United Kingdom $2.5M 8 March 2022 notice →
Australia Marketplace North America - EMC $2.4M 11 March 2023 notice →
Public Relations Services - Japan $2.3M 25 August 2022 notice →
Adobe Experience Manager - Cloud Migration $2.3M 14 April 2022 notice →
South Korea Trade Representation for Tourism Australia to the travel industry and Australian government bodies, travel distribution and partnerships, provision of market intelligence, and running of Tourism Australia's Aussie Specialist Program in South Korea.   $2.3M 27 March 2023 notice →
Search engine management and optimisation in China $2.3M 12 October 2021 notice →
Sponsorship of Sunburnt Country Exhibition $2.2M 2 February 2022 notice →
Mumbai Office Lease $2.1M 17 July 2025 notice →

Tourism Australia contract activity by year

Year Contracts Value
2021 13 $323.3M
2022 31 $66.0M
2023 18 $24.8M
2024 20 $63.5M
2025 31 $31.6M
2026 15 $209.6M

How long Tourism Australia contracts run

Of the 128 Tourism Australia contracts that publish both a start and an end date, the typical term is 35 months. The shortest runs 0 months and the longest 188 months. 93 of them run beyond a single year, so incumbents are locked in for some time once they win.

35

median months

0

shortest term

188

longest term

93

run over a year

Based on the 128 contracts with published start and end dates.

Frequently asked questions

Who are Tourism Australia's biggest suppliers?+

Across the 128 contracts we hold, the largest supplier by value is Universal McCann with 1 contracts worth $311.3M. In total 102 different suppliers have won work with Tourism Australia.

How much does Tourism Australia spend on contracts?+

The 128 awards we hold total $718.7M, covering October 2021 to September 2026. The median contract is $905k and the largest single award is $311.3M.

How long do Tourism Australia contracts run?+

Of the 128 contracts that publish both a start and an end date, the typical term is 35 months, ranging from 0 to 188 months. 93 of them run beyond a single year.

How do I find Tourism Australia tenders before they close?+

Connect AskTender to ChatGPT or Claude and ask for open tenders from Tourism Australia. New notices appear within 15 minutes of publishing, so you see them while there is still time to bid rather than after the award is announced.

Where does this Tourism Australia award data come from?+

Every figure on this page is taken from official government contract award notices, published by the buying agency itself. We link to the source notice for each contract listed. The data covers October 2021 to September 2026.

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